Infront Lab is Infront's research and development (R&D) unit. It explores opportunities for intelligent solutions to challenges facing clients and partners in an agile and efficient manner. It goes beyond traditional R&D by creating concepts and solving problems through tailor-made tools which have technological and business benefits.

There are over 7,000 start-ups connected to the sports technology industry with 900 new companies created every year. Infront Lab taps into the best start-ups and allows us to introduce new services, creating revenue streams via three models. These are partnerships, investments and owned products.