Infront Lab is Infront's research and development (R&D) unit. It explores opportunities for intelligent solutions to challenges facing clients and partners in an agile and efficient manner. It goes beyond traditional R&D by creating concepts and solving problems through tailor-made tools which have technological and business benefits.

There are over 7,000 startups connected to the sports technology industry with 900 new companies created every year. Infront Lab taps into the best start-ups and allows us to introduce new services, creating revenue streams via three models. These are partnerships, investments and owned products.