Infront Lab. Tomorrow's Innovation, Today.

How tech is helping brands target hard-to-reach gaming and esports audiences

Today there are an estimated 2.7 billion gamers across the globe. Mobile gamers, console gamers, streamers, the list goes on and on, and their number continues to rise as gaming and esports become more and more popular.

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Our solutions for...

Rights Holders, Brands & Broadcasters

Infront Lab brings you the latest cutting edge technology through our R&D facility. We create concepts and solve problems through tailor-made tools which have technological and business benefits. Where a technology already exists on the market, Infront Lab helps you to assess the suitability of that technology to address your challenges.

Start-ups & Research Institutions

Infront Lab brings you easy and fast access to the market. Our Accelerator provides a professional execution platform that supports you through the scaling up of your sales as part of a well designed partnership.

About Infront Lab

Infront Lab is Infront's research and development (R&D) unit. It explores opportunities for intelligent solutions to challenges facing clients and partners in an agile and efficient manner. It goes beyond traditional R&D by creating concepts and solving problems through tailor-made tools which have technological and business benefits.

There are over 7,000 start-ups connected to the sports technology industry with 900 new companies created every year. Infront Lab taps into the best start-ups and allows us to introduce new services, creating revenue streams via three models. These are partnerships, investments and owned products.


Our Technology

Artificial Intelligence plays a big part in all areas of sports today and is among the most sought after technologies. It increases the quality of content, the quantity of content, and allows all stakeholders to make smarter decisions. Using AI-based tools, Infront Lab is empowering content creators, digital publishers and media companies to optimise on their reach and engagement, in addition to monitoring and monetisation of their assets.

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Level up: Creating New Revenue Streams in the Age of Gaming and Virtual Advertisements

Join us for our webinar to get an inside look at how industry-leading technologies are helping esports entities reach new levels by maximising sponsorships and ads, generating new revenue streams, tracking assets across social media, better understanding audiences and fan bases and properly analysing social presence.

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Upcoming & recent events

Webinar: Controlling the Uncontrollable: Leveraging Tech to Improve Decision Making For Sporting Events and Athlete Performance

Re-watch our webinar on how cutting edge technologies can empower decision makers and athletes as they gear up for events, large or small, and be better prepared to deal with weather phenomenon and unpredictable injuries.

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Webinar: Beyond Clicks: Harnessing Technology to Maximise Marketing Efficiency

Think you know the secret to creating a captivating offering? Shake up everything you know about capturing fans' attention, making the most of 'appnostic' behaviour and creating an offering that not only engages fans but ensures they continue coming back for more.

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How can Infront Lab help you to achieve your goals?

Are you a start-up looking for easy and fast access to the market? Perhaps a rights holder, brand or broadcaster looking to optimise on reach, engagement, monitoring and monetisation of your assets?

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Infront Lab Global Coverage

This monthly video update brings you the trending topics in the world of technology and what innovations are hitting the headlines. Discover our top picks from the startup funding scene. Get insights into our work with a roundup of our recent activities and upcoming events.

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